Company
PHILOSOPHY
Being a leader means having vision.
It means working with passion, being able to read trends and anticipate consumer desires.
Casa Sant’Orsola lives this attitude every day.
Because the market evolves, consumption occasions multiply, habits transform.
Casa Sant’Orsola doesn’t follow change. It leads it.
Luxury Experience is our philosophy.
A concept that combines taste, quality, and lifestyle.
A luxury for everyone, an experience of pleasure and style that transforms every moment into emotion.
Casa Sant’Orsola is not just a brand.
It’s talent, attention to detail, the ability to go beyond.
Because in every glass, there’s already the taste of tomorrow.
HISTORY
1947 – THE FOUNDATIONS OF SUCCESS
Secondo Martini, together with his brother Luigi, founded the company in Cossano Belbo, a land of great winemaking tradition. The first winery was established under Secondo and Laura’s house, next to the current headquarters.
1971 – INTERNATIONAL RISE
Gianni Martini joins the company and begins expansion into international markets. It’s the beginning of a growth that will lead Fratelli Martini Secondo Luigi S.p.A. to become a global reference point.
1980 – BEYOND NATIONAL BORDERS
The company receives international recognition: the quality and reliability of its products conquer foreign markets, bringing exports to 70%.
1994 – THE BOND WITH THE TERRITORY
To enhance the connection with the numerous wine growers of lower Piedmont, Secondo and Gianni Martini create the Moscato Festival, a single major annual event replacing previous local celebrations.
2002 – A NEW BRAND FOR THE GLOBAL MARKET
The CANTI brand is born and launched in the UK, with the ambition to become the first globally recognized Italian wine brand. The brand quickly establishes itself as an ambassador of Italian style worldwide.
2006 – THE “MAGNIFICAT”
The “Magnificat” is inaugurated, the company’s aging cellar, a true cathedral dedicated to wine refinement and a symbol of passion for oenology.
2011 – THE THIRD GENERATION ENTERS THE COMPANY
Eleonora Martini joins the company, bringing a new vision and consolidating the generational transition.
2013 – INNOVATION AND MODERNIZATION
An ambitious expansion and modernization project begins at the Cossano Belbo production facility.
2015 – THE “NEW” WINERY
The historic cellar, located under the family house, reopens after careful restoration that restores its original charm.
2020 – NUMBER 1 IN ITALY
Prosecco D.O.C. Millesimato Luxury establishes itself as the absolute market leader, becoming the best-selling Prosecco in Italy.
2023 – THE INNOVATION OF MIXOLOGY
Casa Sant’Orsola expands its offering with the launch of Aperitime, the spirits line created to bring quality and innovation to the world of mixology.
2025 – SANT’ORSOLA LUXURY SPRITZ IS BORN
From the meeting between the excellence of Prosecco Luxury and the contemporary spirit of 25 Aperitivo comes Sant’Orsola Luxury Spritz: a cocktail that stylishly reinterprets the symbolic drink of Italian aperitivo. Its debut is celebrated with a major national TV campaign and the Luxury Spritz Tour, a series of exclusive events in Italy’s most renowned venues.
MARTINI FAMILY
We were born from a vision, grew with the power of work and passion, guided by love for wine and our land.
Since 1947, the Martini family has passed down these values, transforming tradition into a timeless story, generation after generation.
A legacy that becomes future.
LAURA AND SECONDO MARTINI
Secondo, the founder, with courage and tenacity, knew how to transform the gift of the Langhe into a project capable of looking far ahead.
Laura, a woman of another era and tireless companion, nurtured that enterprise with love, as if it were part of the family.
GIANNI MARTINI
Gianni, son of Secondo and Laura, has opened borders since the 1970s, bringing Casa Sant’Orsola to the world.
Under his leadership, the company has become an international success, an icon of Italian style and ambassador of taste and elegance.
ELEONORA MARTINI
Eleonora, Gianni’s daughter, has brought new creative energy to the company, blending the value of tradition with contemporary freshness.
She has redesigned the Brand’s image and voice, shaping a modern language inspired by the “Affordable Luxury” concept, capable of speaking to new generations and projecting Casa Sant’Orsola into the future.
THE BARRIQUE CELLAR – THE MAGNIFICAT
It’s not just a cellar.
It’s an architectural work dedicated to time, matter, and light.
A place where wine elevates and silence becomes emotion.
Commissioned by Gianni Martini and designed by Vittorio Moretti in 2006, Magnificat was born as a vision: to create a space capable of preserving, celebrating, and sublimating the evolution of great red wines.
A contemporary temple, inspired by ancient geometries, developed on two levels.
On the lower floor, 2,000 barriques and large perimeter casks house the most prestigious Barolo wines.
Above, a pyramid of glass and wood opens to the sky, while the terrace hosts Piedmont’s symbolic vines — Nebbiolo, Barbera, Dolcetto, Moscato — rooted in faithfully recreated soils. A strong, symbolic gesture: tradition meeting its most modern interpretation.
Magnificat is theater and temple.
Here wine becomes ritual. Every detail is the essence of beauty.
And when you leave, this magical place stays with you.
Like the aroma of a great wine.
THE TERRITORY
From the gentle hills of Langa, a UNESCO heritage site, springs the lifeblood of our passion. We preserve historic vineyards and local traditions in perfect harmony with nature, to create wines with authentic flavor.