The philosophy of “Da Vite a Vite” is a winning choice for the future of wine and its distribution. Since some markets, especially the Italian one, still struggle to recognize its merits, it is important to highlight some high-lights that can change the perception of this pack proposal among consumers.

A contemporary plus and now at the center of public attention is the ecological factor, particularly valid when it comes to conveying various positive aspects of a product. Thus, abandoning cork in favor of an alternative that does not waste an increasingly rare and precious natural resource can become a strength on which to base the entire communication system.

Another fundamental factor is the definitive resolution of a crucial problem for a wine consumer: cork taint. The use of screw caps, by their very structure, guarantees the perfect preservation of the wine’s aroma.

Both of these factors are presented on an illustration flag of the new Sant’Orsola pack, with a small and ironic note that tells the story of the wine’s journey from the vine to the screw cap.

We are the first family-run Italian winery.

This year, we celebrate on Friday, July 2nd: the most famous film by the maestro from Rimini turns 50, and the ‘New Year’s Eve of the Summer’ wants to pay homage to it.

Sant’Orsola will be present throughout the entire weekend among the parties along the entire coast, accompanying guests with its two flagship products: Prosecco DOC and Raboso DOC.

Since its first edition in 2006, the Pink Night has exponentially grown in success with thousands of people coming from all over Italy and unprecedented media coverage that has crossed national borders.

The formula, on the other hand, has been successful: 100 km of coastline from Comacchio to Cattolica, which light up pink in one night and offer events, concerts, and various manifestations in the streets and squares.

If until now the Summer New Year’s Eve took place on Saturday with a concentration of events in a single night that reached almost 300 appointments simultaneously throughout the Romagna Riviera, now the event spreads over the 3 days of the weekend. The main events will take place on the night between Friday and Saturday, but events will also be scheduled for Saturday and Sunday.

The impressive numbers that the Pink Night has accustomed us to leave no doubts about the event’s attractive capacity, its autonomous pulling power even on a weekday.

Tour operators are certainly satisfied: the move to Friday has great potential for “tourist packages” (3-day offers will be available for the first weekend of July) and will avoid the overload of events in a single night as happened until now. With the secondary and not negligible effect of preventing excesses and “party” phenomena recorded in previous editions.

The Pink Night on the Romagna Riviera, in all its locations, Rimini, Riccione, Cattolica, Milano Marittima, Cesenatico, Cervia…

Concerts, Pink Night events program, shows, fireworks, parties, events, discos, beach, hotels, accommodations, sea. On our website, you will also find images and photos of the Pink Night in the photo gallery. A tip, book your hotel or accommodation well in advance on the Romagna Riviera, Rimini, Riccione, Milano Marittima… for this edition of the Pink Night 2010, a full house is expected on the Romagna Coast.