Prosecco Millesimato D.O.C. Extra Dry Luxury by Casa Sant’Orsola is the best-selling Prosecco DOC in Italy

The Prosecco Millesimato D.O.C. Extra Dry Luxury by Casa Sant’Orsola is the best-selling Prosecco DOC in Italy.
Brands Award 2022, organized by GDOWEEK, MARK UP, and Gruppo Editoriale Tecniche Nuove and concluded on the evening of July 7, 2022, saw all consumer goods currently on the market competing against each other.
The Prosecco Millesimato D.O.C. Extra Dry Luxury by Casa Sant’Orsola emerged as the top-selling product in the overall ranking “performance per existing product,” in the Alcoholic Beverages and Beers category.
Made from Glera grapes, it satisfies the needs of the most demanding consumers thanks to its fine and persistent perlage, intense aromatic bouquet, and pleasantly dry and fruity flavor.
The brand selection criteria are objective and based on sales data from IRI Italia. The rankings take into account the numbers recorded throughout 2021, relating to market share growth and sales value derived from HYPER, Super, and LSP. Furthermore, the products in nomination are subsequently evaluated by consumers and a jury composed of buyers and directors of Organized Distribution.
This result is a recognition of strategic choices and innovation in the production and marketing of quality wines, contributing to the overall growth of Casa Sant’Orsola and Fratelli Martini SpA.

Fratelli Martini SpA, known in Italy for the Casa Sant’Orsola brand and worldwide with the CANTI brand, is among the top 10 Italian wine companies by revenue. Founded in 1947 by Secondo Martini, it is currently led by Gianni Martini and the third generation Eleonora Martini, who strongly believe that only the combination of tradition and innovation can generate successful and distinctive wines and sparkling wines within an increasingly standardized and globalized market segment.

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The aperitif on the Rocks

We are waiting for you from April 9th to 12th at Hall 7 Stand 64, accompanied by Bruno Vanzan who will present the new Sant’Orsola ICE ‘The Aperitivo on the Rocks’ with two performances per day: at 12:30 and at 16:15.

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Sant’Orsola Prosecco: The King of the Party

Sant’Orsola Prosecco joins the TV success ‘Tale e Quale Show’ and supports the unbeatable Carlo Conti.

And it’s just the beginning of a November starring in the RAI schedule. Follow us on these dates:
Friday 11/11 at 10:30 PM
Friday 18/11 at 10:30 PM
Friday 25/11 at 10:30 PM

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The company presented exclusively to its suppliers during the annual festival its ASTISECCO, the reinterpretation of the famous Langa wine in a dry and decidedly modern key. The new hypothetical positioning campaign, super glam and young, was also revealed.

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Get ready for Christmas with the King of the party. The great Casa Sant’Orsola Prosecco campaign is underway.

The massive communication campaign dedicated entirely to the King of the Party, Casa Sant’Orsola Prosecco DOC Millesimato, has kicked off. For the occasion, the product is presented in great shape, completely renewed with a new look and an even more premium wine style reflected by the label denomination of Millesimato, indicating the vintage. The concept of the campaign, which will see a significant investment in daily and periodical print media and online, is the presentation of the product as the true protagonist of the party. The use of hyperbole positions it as the undisputed King of every special moment. The mood and treatment of the campaign are very refined and draw on the codes of fashion communication to emphasize that quality should not only be palatal but multisensory. Attention to aesthetics, therefore, which led to the “luxury” packaging with cellophane and the new, more elegant bottle, is reflected in the campaign, born from an idea by Eleonora Martini, who heads the company with her father Gianni. The young promise Eleonora, who manages the communication of the company’s brands, knows how important impact and image are and wanted to enhance them in this campaign to give everyone the opportunity to have a truly exclusive product: of excellent quality, beautiful, and at an affordable price. Accessibility, in fact, is one of the company’s core values, and even for its flagship product, Prosecco, it returns as a protagonist. Wine is like a work of art and makes no sense without an audience. Casa Sant’Orsola knows this well and manages to combine accessibility with a high level of quality and aesthetics. If a wine like this isn’t a King, who could ever be?

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