During the week preceding the beginning of the grape harvest, tradition dictates the celebration of the Moscato Festival, which this year marked its 24th edition at Cossano Belbo, at the headquarters of Fratelli Martini SPA.
The event, named after the most widespread grape variety in the region, celebrates the company in its liveliest form, with attendees coming not only from the Moscato production area but also from the areas of Barolo and Gavi.
The story began in 1947 when Fratelli Martini was founded by Secondo Martini. Today, it is led by Gianni and his daughter Eleonora Martini, who strongly believe in producing quality wine from their Langhe territory, now a UNESCO heritage site, where the bonds between people remain strong.
These bonds, especially those with the grape growers, whose diligent work, rooted in tradition yet open to the future, are highly valued by the company, represent a precious asset.
Friday, August 3rd, was a significant day for the families of the 1,200 grape growers who passionately cultivate grapes for Gianni and Eleonora’s company throughout the lower Piedmont region.
As every year, Fratelli Martini SPA opened its doors to celebrate the big family that contributed to the company achieving two important milestones: recognition by Drink International as the 30th best brand globally for the CANTI label among the top 50 brands worldwide, and significant growth in Italy with the Sant’Orsola brand. This remarkable performance confirms the effectiveness of strategic choices, innovation, and dedicated attention to the production of quality wines.
When it comes to quality, one cannot overlook the Asti Secco DOCG, on which Fratelli Martini has placed particular emphasis, increasing investments and obtaining good results.
The latest addition, “ELEM,” the group’s premium brand, confirms Eleonora Martini’s established presence. On August 3rd, she, along with her father Gianni, will have the pleasure of celebrating the successes of the past year with the grape growers, authorities, and institutions, as well as toasting to the upcoming harvest.
The celebration, held as customary at the enchanting “Magnificat,” Fratelli Martini’s wine temple, will conclude with the traditional dinner.
An event of excellence shared with many other excellences.