The massive communication campaign dedicated entirely to the King of the Party, Casa Sant’Orsola Prosecco DOC Millesimato, has kicked off. For the occasion, the product is presented in great shape, completely renewed with a new look and an even more premium wine style reflected by the label denomination of Millesimato, indicating the vintage. The concept of the campaign, which will see a significant investment in daily and periodical print media and online, is the presentation of the product as the true protagonist of the party. The use of hyperbole positions it as the undisputed King of every special moment. The mood and treatment of the campaign are very refined and draw on the codes of fashion communication to emphasize that quality should not only be palatal but multisensory. Attention to aesthetics, therefore, which led to the “luxury” packaging with cellophane and the new, more elegant bottle, is reflected in the campaign, born from an idea by Eleonora Martini, who heads the company with her father Gianni. The young promise Eleonora, who manages the communication of the company’s brands, knows how important impact and image are and wanted to enhance them in this campaign to give everyone the opportunity to have a truly exclusive product: of excellent quality, beautiful, and at an affordable price. Accessibility, in fact, is one of the company’s core values, and even for its flagship product, Prosecco, it returns as a protagonist. Wine is like a work of art and makes no sense without an audience. Casa Sant’Orsola knows this well and manages to combine accessibility with a high level of quality and aesthetics. If a wine like this isn’t a King, who could ever be?